Austria during the Advent season is an experience for all the senses. The scent of roasted almonds, glowing old-town alleys, festive music, and warming punch make the pre-Christmas season something truly special and create a wonderful atmosphere. Three cities stand out in particular: Vienna, Salzburg, and Innsbruck. Those looking for Christmas magic away from the big cities will also find a charming insider tip at Lake Wolfgang.
To ensure that your journey is just as stress-free as visiting the markets themselves, the digital vignette should definitely be part of your travel preparations. It is valid on all motorways and expressways in Austria and can be conveniently purchased online (valid immediately or on your preferred date). If your route takes you through the Alps, additional special toll routes such as the Brenner Pass or the Tauern Motorway may also be relevant.
The Christmas Market at Rathausplatz is Vienna’s flagship during the Advent season. Countless stalls offer handicrafts, Christmas decorations, and culinary classics. Particularly impressive are the large Christmas tree in front of City Hall and the atmospheric lighting in Rathauspark. An ice skating rink runs through the grounds, making the market especially appealing for families. Visitors with children should definitely stop by the Christ Child Post Office, where wish lists can be submitted directly.
Culinary highlights include classics such as roasted chestnuts, raclette bread, sausages, and sweet kiachl with lingonberry jam. Typical for Vienna is Viennese punch in many variations, ranging from classic with rum to fruity berry versions or alcohol-free options for children.
Somewhat quieter, but no less impressive, is the Christmas Market in front of Schönbrunn Palace. Against the baroque backdrop, visitors can enjoy arts and crafts, concerts, and culinary delights. The atmosphere here is more refined than at Rathausplatz. In addition to roasted chestnuts and gingerbread, be sure to try the apple and cinnamon pancakes – a true delight, especially in the evening with a view of the festively illuminated palace façade.
By car, you can reach the city center via the A1, A2, A4, and A22 motorways. It is best to park at a Park & Ride facility (e.g. Erdberg or Spittelau). From there, public transport will take you conveniently into the city center. Use the subway (e.g. U3 to Herrengasse or U2 to Schottentor) or trams to Burgtheater/Rathaus.
The Salzburg Christmas Market at Cathedral and Residence Square is one of the most traditional Advent markets in the world. Over 100 stalls, festive music, and the famous tower brass music create a unique atmosphere. Particularly worth seeing are the nativity scene exhibitions showcasing regional craftsmanship, as well as the festive Advent concerts held in the churches of the Old Town.
Culinary highlights include mini versions of Salzburg Nockerl, yeast dumplings with vanilla sauce, and the popular farmer’s doughnuts. To warm up, mulled wine and punch variations with regional ingredients such as elderflower or stone pine liqueur are perfect.
Families should also visit the Hellbrunn Advent Magic, where the palace façade becomes a giant Advent calendar and horse-drawn carriage rides are offered.
The Innsbruck Old Town Market is located directly in front of the Golden Roof and impresses with its atmospheric setting. Tyrolean craftsmanship, mulled wine, and music blend with views of the Nordkette mountain range. Being so close to the Alps makes the Advent atmosphere truly unique. For children, a fairy-tale alley with figures invites wonder and amazement. Another highlight is the Christmas Market on the Hungerburg, high above the city and easily accessible by funicular railway. From there, visitors enjoy breathtaking views of the city and the snow-covered mountains.
Typical Tyrolean specialties include kiachl (fried yeast dough), served either sweet with lingonberries or savory with sauerkraut. Kaspressknödel, Tyrolean Gröstl, and hearty soups are also classics you should definitely try.
The three towns of St. Wolfgang, St. Gilgen, and Strobl together form the Wolfgangsee Advent. In the evening, thousands of lights are reflected in the water while small markets along the lakeshore create a romantic atmosphere. Particularly impressive is the boat transfer between the towns, offering a completely new perspective of the illuminated mountain scenery. St. Gilgen focuses on baroque decorations, Strobl features a nativity scene with live animals, and St. Wolfgang enchants visitors with its giant lantern floating on the lake.
Culinary specialties here focus on fish: smoked trout and char from Lake Wolfgang are local delicacies. Sweet treats such as gingerbread and homemade cookies from the region perfectly complement the experience.
Austria’s Christmas markets are most atmospheric on weekdays around dusk, when there are fewer visitors and the lighting comes into its own. Park your car at a Park & Ride facility and use public transport to reach the city center, saving both time and parking fees.
Dress in layers and wear non-slip shoes to stay comfortable in cold temperatures and on cobblestone streets. Carry some cash for deposits and individual stalls, as card payment is not accepted everywhere. Families should choose markets with supporting programs and check accessibility in advance.
Whether you visit the magnificent markets in Vienna, enjoy musical Salzburg, or prefer Innsbruck with its alpine backdrop: each destination offers a unique Advent experience. Lake Wolfgang complements this trio as a romantic insider tip. Booking your digital vignette and any required special toll routes in advance ensures a smooth and stress-free journey.
Secure your digital vignette now and enjoy Austria’s most beautiful Christmas markets with ease. Our route planner shows you the required toll products in just a few clicks.
As soon as you use motorways or expressways in Austria and your vehicle weighs up to 3.5 t permissible total weight (e.g. car, motorcycle, light motorhome), you need a vignette. The digital vignette is valid immediately or on your preferred date, without sticking, directly after online purchase.
In Vienna, don’t miss the punch variations and raclette bread. In Salzburg, be sure to try yeast dumplings and farmer’s doughnuts. Innsbruck offers Tyrolean specialties such as kiachl or kaspressknödel. At Lake Wolfgang, fish dishes like smoked trout or char are a must.
Evenings, when the lights are switched on, offer the most atmospheric experience. For more tranquility, weekdays or late afternoons are recommended.
This depends on your vehicle class and route. Use our free route planner to check whether you need a digital vignette, a special toll ticket, or a distance-based toll (GO-Box).
No, vignettes are country-specific. We also offer digital vignettes for Slovenia, the Czech Republic, Slovakia, Hungary, Romania, and Switzerland – perfect for cross-border Christmas market road trips.